It’s no secret that today’s world is visually powered, and that the demand for adaptable, eye-catching display solutions is high. Customisable modular frames are a versatile, innovative product that is quickly growing in popularity and gaining traction across industries.
For resellers looking to break into new markets and broaden their client base, customisable modular frames could be the strategic solution you’ve been waiting for.
What are custom exhibition stands?
Custom exhibition stands are uniquely designed display structures tailored to suit a brand’s specific needs at trade shows or events. Unlike pre-made or standardised booths, these stands offer flexibility in layout, design, and branding elements, allowing companies to create a more impactful and memorable presence. In the context of modular frames, custom exhibition stands enhance flexibility by incorporating interchangeable components that can be reconfigured to fit different spaces or display requirements. This modular approach not only adds versatility but also offers a cost-effective solution as the same frames can be reused and adapted for various events.
The Journey Of Customisable Modular Frames
Customisable modular frames are quickly becoming the go-to choice for businesses and organisations that need both flexible and visually appealing display solutions. Differing from traditional fixed displays, these frames can be effortlessly adjusted to fit a variety of spaces and purposes. From sleek retail displays and eye-catching event booths, all the way to professional corporate backdrops, modular frames provide a level of versatility that static displays simply can’t match.
What is the difference between modular and non-modular design?
The main difference between modular and non-modular design lies in flexibility and adaptability. A modular design is made up of separate, interchangeable components that can be easily reconfigured or customised. This approach allows businesses to adjust the structure, scale, and functionality based on the specific needs of a trade show, expo, or exhibition. It’s also cost-effective for future use, as the modules can be reused or rearranged for different events. Non-modular design, on the other hand, is a fixed structure built as a single unit. While it may offer a streamlined, cohesive look, it lacks flexibility and is generally harder to adapt or repurpose for other events. Modular systems thus offer greater versatility and sustainability, making them an ideal choice for dynamic, evolving event spaces.
Made To Fit Any Need
One of the standout features of customisable modular frames is their ability to be uniquely tailored to meet diverse client needs. These frames can be adjusted in size, shape, and even material, allowing for endless customisation options. For example, clients can choose from different frame sizes and configurations to suit specific spaces or themes. The integration of various materials, such as fabric, acrylic, or LED lighting, enables resellers to offer a truly bespoke solution that aligns perfectly with the client’s branding and aesthetic goals.
Strength In Customisation
Customisation is about so much more than aesthetics - it’s an indispensable tool that resellers can use to fit specific branding requirements or themes. By offering modular frames that can be easily customised, you’re providing your clients with a unique opportunity to reinforce their brand identity in a visually compelling way. This level of personalisation can make a significant impact, helping clients stand out in crowded spaces like trade shows or retail environments.
Benefits That Go Beyond Looks
While the visual appeal of customisable modular frames is unquestionable, the benefits go far beyond aesthetics. Thanks to their reusability, these frames are incredibly cost-effective. As opposed to traditional displays that often need to be replaced after each use, modular frames can be easily disassembled, stored, and reused for future events or displays. This saves money while also reducing waste, making it an eco-friendly option.
The ease of setup and takedown is a major selling point. Modular frames are designed to be user-friendly, allowing clients to set up and dismantle their displays quickly and efficiently. This is especially valuable for clients who frequently participate in events or trade shows, where time and efficiency are of the essence.
Expanding Your Reach
Offering customisable modular frames as a product or service, resellers can attract a broader range of clients across various industries. The flexibility and adaptability of these frames make them an appealing option for businesses of all sizes and types, from small retail shops to large corporations. The ability to cater to different needs and budgets opens up new opportunities for resellers to expand their customer base and tap into new markets.
Strategic Advantages
The versatility, cost-effectiveness, and ease of use make these frames an attractive option for clients, while the ability to customise ensures that each display is perfectly tailored to meet specific branding or thematic requirements. For resellers, this means the potential to unlock new markets, attract a wider range of clients, and ultimately, grow their business.
What should signage include?
When advising your clients on creating signage for custom modular frames, emphasise the importance of including key elements that effectively convey their message while enhancing the frame's design. Guide them to use clear, concise text that highlights the primary purpose, such as promotional offers, brand names, or directional guidance. Encourage the inclusion of eye-catching visuals, like logos or relevant images, to strengthen brand identity and grab attention. Recommend a colour scheme that aligns with their branding while ensuring strong contrast for readability. Remind them to incorporate essential details, such as contact information, a call-to-action (e.g., "Visit our website" or "Call us today"), and compliance with any regulatory requirements, such as safety symbols or disclaimers. As a reseller, ensure that all elements are optimised to fit harmoniously within the modular frame, delivering a professional and polished result that meets your clients' needs.
Don’t miss out on the opportunity to expand your business - consider adding customisable modular frames to your product offerings and watch your reach grow. If you like to learn more, get in touch with a REXframe representative.
