Brand presence and visual impact are the names of trade show and event game. They are monumental in grabbing attention, sparking interest, and leaving a lingering impression on your audience. Modular display solutions have become an exciting opportunity for brands to achieve a versatile and impactful showcase experience.
Why Is Brand Presence Important?
Your booth is a reflection of your brand at trade shows and events. An enticing and visually appealing display lures in visitors, creates a memorable atmosphere and differentiates your brand from the competition. The right display will speak for you, amplifying your brand’s message clearly and effectively.
What Are Modular Display Solutions?
Modular display solutions are adaptable, reconfigurable display systems designed for events and trade shows. Unlike traditional static displays, modular systems like REXframe offer flexibility and versatility, allowing you to create a unique setup accommodating your personalised needs.
How do I market my exhibition stand?
Marketing your exhibition stand on the day relies on creating an unforgettable visual impact that draws attendees in and keeps them engaged. Use bold, well-lit modular displays to showcase your brand message clearly and attractively, ensuring they are strategically placed to capture attention from multiple angles. Incorporate interactive features such as touchscreens, live demonstrations, or VR experiences to make your booth a must-visit destination. Ensure your team is visible, approachable, and equipped with branded attire to reinforce your identity. Eye-catching signage, dynamic digital content, and clever use of space can amplify your presence and make your stand a visual centrepiece of the event.
The REXframe Difference
Our solutions are unique in their innovative features, designed to enhance visual appeal and functionality. One of the most notable features is the ability to create custom configurations. A simple backdrop? A complex, multi-dimensional structure? REXframe can do it all.
Easy On The Eye With REXframe
One of the most exciting and valuable features of our modular display solutions is the integrated lighting options. Lighting is incredibly persuasive, taking ordinary to extraordinary, creating focal points, and inviting attendees into your space. With REXframe, integrated lighting solutions are seamlessly incorporated, ensuring that your display shines – literally and figuratively.
Control Over Customisation
Our modular display solutions are designed to be customised to fit your brand's themes and messages. One of their most practical features is the ability to switch graphics seamlessly for different events. You can maintain a fresh and relevant appearance at every trade show without the need for a completely new setup. Simply update the graphics to align with your current marketing campaign or event theme, and you’re good to go.
What does event branding include?
Event branding includes all the visual and experiential elements that create a cohesive and memorable identity for an event or expo. This typically encompasses logos, colour schemes, typography, signage, banners, digital displays, and branded materials like badges, brochures, and giveaways. A well-branded event ensures that every aspect, from the entrance to the stage design, reflects the same theme, message, and tone, creating a consistent experience for attendees.
Effective event branding can significantly enhance the impact of an event or expo by fostering recognition, engagement, and loyalty. It helps to set the event apart from others, providing a unique identity that resonates with the target audience. Consistent and strategic branding increases the perceived value of the event, draws in more attendees, and improves their overall experience by creating a strong sense of atmosphere and purpose. This not only enhances the attendees' connection with the brand but also leaves a lasting impression that can drive future attendance, word-of-mouth promotion, and overall event success.
What is the Price of a Modular Display?
The price of a modular display for exhibitions, expos, or tradeshows can vary widely based on factors such as size, customisation, materials, and additional features. Basic modular displays, which typically include essential elements like frames, panels, and simple graphics, may start around a few hundred dollars. More complex modular systems, designed to accommodate interactive elements, lighting, and large custom graphics, can range from several thousand dollars upwards, depending on the level of customisation. Modular displays offer the advantage of reusability and easy assembly, making them a cost-effective option for exhibitors who want a professional and versatile setup that can be adapted for multiple events.
Is signage an asset or expense for a business?
Signage is an asset rather than an expense for a business when viewed from the perspective of its long-term value and ability to maximise visual impact. Effective signage acts as a silent salesperson, continuously advertising the brand, attracting customers, and reinforcing brand recognition. By creating a strong visual presence, well-designed signage can significantly influence foot traffic, communicate professionalism, and build trust. The one-time investment in quality signage pays dividends by enhancing visibility and creating lasting impressions, ultimately driving customer engagement and business growth. Thus, signage becomes a valuable asset that offers ongoing returns when strategically utilised.
Quality Materials For A Professional Appearance
Made from high-quality materials, our display solutions maintain their polished and professional appearance over time, ensuring that your brand presence remains consistently strong event after event. Investing in REXframe once means you can use it repeatedly, knowing it will continue to look impeccable.
Sweat Less Over Set-up And Pack-up
Our modular design allows quick and easy assembly and disassembly, a handy choice for various locations and event types, from indoor exhibitions to outdoor trade shows. This ease of use saves valuable time and resources, allowing you to focus on engaging with potential customers rather than struggling with complicated setups.
Modular display solutions like REXframe help you grab visual impact and brand presence by the horns at trade shows and events. Curious to know more? Get in touch with our team.
